ADIDAS - Feel The Future x9000 Production

Finished commercial - x9000 FEEL THE FUTURE

Mood/concept art

Mood/concept art

Mood/concept art

Mood/concept art

Detailed raw location shot

Detailed raw location shot

Detailed raw location shot

Detailed raw location shot

In mid-2020 I was contacted by Black + Cameron, a leading international production studio, to work on a cyberpunk/gaming influenced ad campaign for ADIDAS. It was my first time working in a true production environment, and I learned a TON thanks to the helpful support staff, directors, and producers of the advertisement.

I was tasked with basic design comps (blue sky), concept illustrations, and matte painting examples for the production team to send to the 3d artists for finalization.

I've included the pieces, the commercial itself, and a small sampling of the behind-the-scenes content used to develop the overall composition of the shots.

Such an honor to work in my favorite genre, for one of the leading companies in the world!

Date
June 11, 2021